Data Analyst turning
transactional data into commercial decisions.
I'm Md Yusuf, a Kolkata-based data analyst focused on revenue, margin and category analytics. I bring 7+ years of P&L ownership from Events and Manufacturing into a business-first analytical lens — every model starts with the decision it needs to change.
Experience
7+ years across analytics, event operations and manufacturing — P&L ownership, vendor negotiation and revenue accountability.
See work history →Projects
End-to-end analytics builds spanning SQL, Power BI and Python — from star-schema retail models to fraud detection dashboards.
See case studies →Skills
A commercial analytics toolkit: SQL data modelling, Power BI/DAX reporting, Python EDA pipelines and financial spreadsheet work.
See toolkit →Active Work
Experience
- Built a production-quality merchandising intelligence system on ~50K rows — 6 SQL queries, star schema, 5-tab Power BI merchant dashboard.
- Designed a 5-page Power BI fraud detection report with drill-through across 10,000+ transactions, cutting review effort by ~40%.
- Delivered an end-to-end Python → SQL → Power BI e-commerce pipeline on 400K+ rows, identifying 5–12% margin improvement potential.
- Owned P&L across 50+ large-scale events with full revenue forecasting accountability.
- Built Excel and Power BI financial tracking models that reduced vendor costs 12% year-over-year.
- Ran operational dashboards tracking lead-to-deal conversion, event ROI and client retention.
- Built Excel dashboards tracking output trends, defect ratios and machine downtime.
- Standardised reporting improved on-time completion by 8% within one quarter.
- Applied Lean/Kaizen principles to prioritise improvements by cost impact.
Skills
🗄️ Data Querying
📊 Visualization & BI
🐍 Python Analytics
🧮 Spreadsheets
🗃️ Commercial
⚙️ Industry Context
Case Studies
RevenuePulse:-SaaS-Revenue-Intelligence
End-to-end SaaS analytics solution covering MRR, ARR, churn, expansion, contraction, cohort analysis, CAC, LTV and executive KPI reporting. Built with SQL, Python, Power BI and advanced DAX.
MerchIQ:-Retail-Merchandising-Performance
End-to-end retail merchandising analytics system with star schema modelling, vendor analysis, promotional lift evaluation and merchant dashboards built for decision support.
CommerceCore-E-Commerce-Data-Intelligence-Pipeline
Built an end-to-end ETL pipeline consolidating multi-source e-commerce data. Uncovered 65–70% revenue concentration risk in top categories and built KPI dashboards (Revenue, AOV, Orders) that reduced time-to-insight by ~30%.
RiskSentry-Financial-Risk-Monitoring-Fraud-Intelligence-Dashboard
A BFSI-focused monitoring system flagging anomalous transaction patterns for risk and compliance teams — built to reduce fraud losses and false-positive investigation time.
ValueTier-RFM-based-customer-segmentation-for-targeted-marketing
SQL-driven customer segmentation framework that identifies high-value customer groups for targeted marketing and improved retention.
OccuRate-Revenue-Intelligence-for-India-s-Hospitality-Industry
Optimizing Occupancy Rates & Pricing Strategy Through Market-Level Exploratory Analysis: Operational insights on demand patterns and pricing sensitivity to inform revenue management decisions in the hospitality sector
LedgerView-Automated-Sales-MIS-Inventory-Performance-Dashboard
Automated management reporting solution that streamlines sales reporting, inventory monitoring and operational KPI tracking using Excel.
The Person Behind the Data
Md Yusuf
A business-first analyst with a B.Tech in Automotive Engineering and a Smart Data Analytics certification (Distinction) from Aptech, backed by IBM and Cisco credentials. Prior to analytics, I spent 7+ years in operational leadership across events and manufacturing — owning budgets, vendor costs and revenue outcomes. That commercial grounding now shapes how I approach every dataset: as a decision to be made, not just a metric to report.
Education
- Data Analysis with Python (Pandas, NumPy, Matplotlib)
- SQL & Database Management (MS SQL Server)
- Power BI — DAX, Power Query, Dashboard Design
- Statistical Methods & Predictive Analytics
- Business Intelligence & KPI Reporting
- Mechanical Systems, CAD/CAM Design
- Manufacturing Processes & Quality Control
- Industrial Engineering & Operations Research
- Business Analytics & Decision Sciences
Certifications
Data Analytics Essentials
Enterprise Data Science in Practice
Machine Learning for Data Science
SAS SQL Essentials
Data Analysis Using Python
Creating Compelling Reports
Contact
Let's Connect
Whether you're hiring, collaborating, or simply want to discuss analytics, I'd be glad to connect. I'm currently open to Data Analyst opportunities across Retail, BFSI, SaaS and Manufacturing.
Email Me